There’s a HUGE shift happening in the online wellness space. Here’s how to adapt.
If you have been feeling like your content is not converting like it used to or your offers are not filling, you are not imagining it.
The online wellness space is changing RAPIDLY.
What worked a couple of years ago isn’t always going to work now. This shift can feel frustrating, but it is also an opportunity to step back, see what is actually working in your business, and make adjustments that are going to make you feel so much more confident in your offers (plus have you on the forefront of these industry changes!)
You currently have two choices:
Stay where you are, using strategies that no longer work.
Evolve and get ahead of these changes so the right people are choosing to work with YOU over someone else.
The old ways aren’t working anymore!
Posting more content, trying to keep up with the algorithm, chasing likes, dancing and pointing to text on a screen, using the same posting formula you used in the past, and trying to do everything the traditional way is sadly no longer enough.
I’ve been having chats with sooo many talented practitioners, teachers, and facilitators and they’re feeling so stuck, overwhelmed, and confused. What they’re doing isn’t working like it used to. How can they be hearing crickets, while they haven’t changed anything about their quality of work or services they’re providing?
The truth is, it is rarely about your expertise or the quality of your work. The problem is usually how your strategy fits with the way people are actually showing up online right now, and overall consumer behavior.
How to adapt:
People are no longer buying from wellness professionals just because they’re an expert or have impressive credentials.
They want to feel personally seen, understood, and confident that what you’re offering will actually work for THEM.
People are scrolling quickly, have short attention spans, are feeling overwhelmed and burnt out, and truthfully, are probably only going to take action when what you’re offering is super obvious, simple, and relatable for them. (And shared with them more than once.)
Posting the same way you always have and hoping it sticks is sadly not enough.
In 2026, what’s going to help is showing:
Why what you do actually works for your clients. (THE TRANSFORMATION vs just the offer itself.)
Who you help and why they should work with you instead of someone else.
How working with you is simple and will fit into their stressful, chaotic life.
How other people are dealing with the same thing, helping them feel less alone.
Focus on clarity and connection over posting just to post. Make it obvious what problem you solve, who it’s for, and why your offer is the best choice.
Examples:
Positioning: Focus on the exact result you deliver. For example, “I help burnt out, busy women over 35 get more energy and balance their hormones without strict diets or elimination.” is clearer than “Hormone Health Nutritionist.”
Messaging: Show the transformation, not just the process to get there. Instead of sharing only helpful, free tips, explain how your clients’ lives have changed significantly after working with you.
Client Journey: Make it easy to take the next step. Show the path from finding you online, to booking a session in a clear, simple way. Stop making them have to jump through hoops (online form to application to discovery call, to finally booking. Make it SIMPLE.)
Content Focus: Help ideal clients understand why they need you right now. Stop posting general tips or advice that anyone could find online (and please, no c/p general chat gpt info.)
Share real results from your clients so people can picture themselves working with you.
Show the pain points and frustrations your ideal client is feeling, then connect it to how you’d help them.
Use short, relatable stories or personal experiences that make people see themselves in your clients’ journey.
Share the results and what they can personally expect!
Ready for clarity?
If you’re feeling super overwhelmed, confused, discouraged, on the verge of throwing your phone into a large body of water and giving up entirely, (first off, please don’t) and second, I GOTCHU.
My Align Session is designed to give you a fresh set of eyes on your business. We’ll uncover what’s working, what’s holding you back, and create a clear plan so you can feel super confident, attract clients, start filling your offers, and stop burnout and overwhelm in its tracks.
Because let’s be honest: you became self-employed in the first place to bring MORE freedom and ease into your life, not less.
The truth is, the wellness space IS CHANGING. The sooner you adapt to these changes and align your unique business and offers with how people are actually showing up online, the faster you can start attracting the right clients, filling your programs, and finally feel confident in your business strategy!!
