the strategy studio
ongoing content strategy, creative direction + personalized support for wellpreneurs.
The Strategy Studio is an ongoing content strategy mentorship for wellness entrepreneurs who want an experienced strategist in their corner as they grow their visibility online.
Whether you're a health coach, nutritionist, yoga teacher, healer, practitioner, or wellness creator, it's easy to find yourself stuck between having too many content ideas, second-guessing what you're creating, and not knowing what to focus on next.
The Support Suite is designed to help you simplify.
Together, we'll clarify what you want to be known for, strengthen your messaging, refine your content strategy, and create a clearer plan for what you're sharing online so your content is actually supporting your offers + bigger business goals, not just keeping you busy.
As a nutritionist, wellness entrepreneur, and former corporate marketer with 12+ years of experience, I bring both creative direction + strategic thinking to the conversation. My role isn't to run your social media or create your content for you. It's to be the content strategist in your corner helping you figure out what to focus on, what to say, what to create, what's working + where to go next.
Because the goal isn't more content. It's a clearer strategy, stronger messaging + a way of showing up online that actually supports the business you're building.
the experience
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one 60-minute private session each month dedicated to your content strategy, messaging + creative direction.
we'll use this time to brainstorm ideas, work through challenges, review what's working + make strategic decisions together. our sessions are collaborative and tailored to whatever needs the most attention in your content right now.
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rather than creating a strategy once and leaving you to figure out the rest, we'll continue refining your approach as you put things into practice.
this might look like revisiting your content pillars, developing repeatable series, exploring new formats, strengthening your messaging or finding creative ways to make your content more recognizable.
this work happens collaboratively during our strategy sessions, with focused feedback between calls.
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get a second opinion on every piece of Instagram content you create before you hit publish.
from Reels and carousels to captions, hooks + Stories, you'll have the opportunity to get personalized feedback on your messaging, clarity, creative direction + how your content supports your overall strategy.
think of it as having an extra set of eyes on your content, so you can feel more confident about what you're putting out into the world.
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have a question, need a quick second opinion or want to talk through a specific content idea?
between our monthly sessions, you'll have access to me via Telegram for quick questions, content reviews + focused feedback.
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each week, we'll check in on what you're working on, what's feeling challenging + where you might need a little extra guidance.
these check-ins are designed to help you stay focused on your priorities, make progress on your content goals + put what we're discussing into practice without adding more to your plate.
how we'll work together
MONTH 1
audit + foundation
we'll start by reviewing your current content, messaging + online presence to identify what's working, where there are opportunities for improvement + what you want to be known for.
together, we'll begin clarifying your niche, positioning + content pillars so we have a strong foundation to build on.
what we'll focus on:
initial content audit + strategic recommendations
niche, positioning + messaging direction
content pillar development
clear priorities + next steps
MONTH 2
content direction + implementation
building on the foundation we established in month one, we'll focus on making your content more recognizable, repeatable + aligned with your business goals.
together, we'll refine your content pillars, develop up to three repeatable content series + brainstorm six personalized content ideas to help you put your strategy into practice.
what we'll focus on:
refining your content pillars + messaging
developing up to 3 repeatable content series
brainstorming 6 additional personalized content ideas
creating a more sustainable approach to content creation
MONTH 3
refinement + growth
by month three, you'll have started putting your strategy into practice. we'll review what's resonating with your audience, identify opportunities to improve + refine your approach based on your evolving goals.
we can also use this time to discuss upcoming offers, launches + promotional priorities so your content continues supporting your business beyond our time together.
what we'll focus on:
reviewing content performance + audience response
refining your content, messaging + repeatable series
identifying opportunities for growth
establishing clear priorities moving forward
THE STRATEGY STUDIO is a collaborative coaching experience, not a done-for-you content management service. strategy development, creative brainstorming + deeper conversations happen during our monthly sessions. between calls, support is focused on quick questions, content reviews + feedback. content creation, calendars, templates + execution are not included.
Hi, I’m Sam!
I’m a Content Strategist, Creator, Nutritional Therapy Practitioner, and Yoga Teacher, with 10+ years of experience in corporate marketing.
After taking my own wellness practice full-time and working with other small brands along the way, I started noticing a pattern: so many wellness practitioners are burnt out, unsure how to grow sustainably, and stuck trying to do it all.
Now, I support wellness entrepreneurs in simplifying their systems, showing up consistently online, and building businesses that support both their health and their goals.
My support blends strategy, creative direction, and project management to bring your ideas to life—so you can feel confident about what you’re putting into the world!!
what clients are saying:
"I've been in the wellness world for ten years now, and I feel more ease and confidence with creating content than ever before. I felt like I was stuck at a plateau before and now my follower count is climbing, along with my engagement. My content also feels more "me" which is huge. creating content has become way way easier and simpler, and I have so much more time in the work day to do other things. Grateful for you Sam!!!"
-Emily, Holistic Health Coach
“I’ve worked with Sam both as a colleague and through my own business, and she has always been such an incredible support. She has a natural ability to understand your brand, see the bigger picture, and bring fresh ideas + perspectives to the table. As someone running multiple businesses, having Sam as a strategic sounding board is incredibly valuable. She helps me cut through the noise, get clear on what actually matters, and approach my content + marketing with more intention. She’s truly a gem to collaborate with, and I cannot recommend her enough.”
-Kelsie, Nutritional Therapy Practitioner
“Working with Sam is always so enjoyable, and she just gets my brand in a way that feels effortless. She has such a strong understanding of what makes content feel fresh, creative, relatable + engaging, while still making sense for the bigger picture of your business. I love being able to bring ideas to her and get a fresh perspective, strategic direction + thoughtful feedback that still feels true to my voice. I highly recommend her to anyone looking for thoughtful content strategy + brand support.”
-Becca, Clean Beauty Blogger
Not sure where to get started or what is the next best step for you and your business? Feel like you would benefit from a combination of the above? Send me a message and I’ll be in touch with next steps!